Sticky fundraising ideas are similar to the concept of stickiness used in advertising. It means trying to find ways to make your message stick with potential donors, event ticket purchasers or lottery patrons.

There are a number of ways to make your message, or your case for support, sticky.  The methods you use will depend on the cause or the type of organization you are promoting.

Some ways to make a case for support sticky include:

• remind people that they could find themselves in similar circumstances someday
• use pictures of likable people or places to provide a positive association with your cause
• stress the urgency - use a jingle or slogan that conveys urgency
• provide people with a personal, motivating story about how your cause has helped someone
• find an authoritative person or well recognized personality to endorse the cause
• stress how people similar to your prospects are already supporting your cause

These fundraising ideas may require a bit of research before you find the right ones that work for you.