A Standards of Giving Chart is the method used for planning the revenue from a capital campaign. The basic principles are that a top donor should make up about 10% of the campaign goal, the top ten or so donors should make up at least 40% of the campaign goal and about 100 donors will take you to 90% of goal. This method is used as a planning tool throughout the campaign to determine progress and whether or not there are adequate prospects to make the campaign a success.

Standards of Giving Chart - $20 Million Campaign

AMOUNT PER PROSPECT                NUMBER OF GIFTS                                                        

3 Million                                                 1                                                                     $3,000,000

2 Million                                                 4                                                                     $8,000,000

500,000                                                   8                                                                     $4,000,000

200,000                                                   10                                                                   $2,000,000

100,000                                                   15                                                                   $1,500,000

25,000                                                     20                                                                   $500,000

10,000                                                     46                                                                   $460,000

5,000                                                        54                                                                   $270,000

less than 5000                                    numerous                                                         $270,000

Total                                                                                                                                 $20,000,000