"If I only had two dollars left, I would spend one dollar on PR”... Bill Gates

1. Use press release sites like www.prweb.com and www.openpr.com to get stories about your organization on the web. These may be picked up by mainstream media. Use Google alerts to monitor media coverage. Traditional media also monitor online releases, so one never knows when network TV will pick up on a story. Issue a media release whenever you have any news IE research results, new programs, change in fee structure, change in people, etc. Does not have to be earth shattering to keep getting your name circulating.
2. Start a blog using a free service like blogger. Network with others blogging about the same or similar cause.
3. Start a daily mini-blog on www.twitter.com. 
4. Similar to Twitter but not as random, check out www.twellow.com
5. List your website on www.propeller.com.
6. Refer to your site on sites like www.digg.com or www.stumbleupon.com.
7. Post videos on www.youtube.com. Think this is too complicated, go to www.animoto.com and you will see that you can upload photos and make free, 30 second videos that can be posted on YouTube and other similar sites. Even if you don’t get many hits on YouTube, the site provides embedding code so that others can easily post your video on their sites. Google owns YouTube, so links from YouTube can improve search engine rankings.
8. Start a comic strip on www.bitstrips.com. This is an easy to use, drag and drop, way to make cartoon strips. It is part free software and part social media. Promote your strip using Twitter.
9. Issue radio station public service announcements whenever possible.
10. Get someone from your organization on a local talk show. Morning shows and noon shows usually work best. Good way to promote events.
11. Put together an email contact list of almost everyone you know and send an email newsletter to them from time to time.  A few paragraphs once every couple of weeks won’t waste their time but will keep them informed about what your organization is doing.
12. Build your email lists by giving something away on your website, such as report on the state of _________, insights into an issue of concern for the community.
13. Write those reports based on keyword searches that will drive traffic to your site. As an example, if you go to http://freekeywords.wordtracker.com and key in daycare, you will see that about 50 people every day search for “free printable daycare forms”. I don’t know what these are, but if I had a daycare site, I might make them available to anyone who provides an email address and build my list.
14. Post your reports and articles on free sites like www.ezinearticles.com. Other people may publish them in their websites or blogs. There are many sites like this. Every time someone posts one of your articles, you get a link back to your site. These links, known as backlinks, are a key factor that determines search engine ranking. The more backlinks you have usually means the better rank you will have.
15. Send congratulatory cards to people you notice in the paper or other media, such as business executives or politicians, who have received promotions or other honors. People always like to be congratulated.
16. Send complimentary emails to reporters who write a good story about something even remotely related to your cause. Reporters and journalists usually don’t get any positive feedback, so when they do get some, they notice it.
17. Carry some postcard sized cards that describe your organization and leave them in waiting rooms, on tables in restaurants, and so on.
18. Stage a world record setting event. This may be easier than you think. For some reason, these type of events always get media attention.
19. Sign up for www.helpareporterout.com and respond to requests from reporters related to your sector or cause.
20. Make up a simple flyer and tack it to bulletin boards whenever you can.
21. Advertise on free classified sites like www.craigslist.com, www.kijiji.com or local events sites.
22. Get a celebrity endorsement and piggy back on the media the celebrity generates. A good way to start is to simply ask them if it is ok if you can attribute a quote to them that describes your organization in a positive light.
23. Email bloggers and suggest topics related to your cause. If you sign up for Google alerts and include blog posting alerts, you will soon learn who is covering issues related to your cause.
24. Become an expert the media will come to for opinions on topics related to your cause. Get started by figuring out which reporters cover issues related to your cause and send them info in follow-up to stories they write. Invite them to your events, buy them lunch, somehow get to know them and they may come to rely on you as a source of credible information. Give them tips on stories and upcoming issues.
25. Hold a unique contest that will generate some media. One idea that I came up with a few years ago but have not had anyone try yet is to hold a contest to name your building or organization for a day. 
26. Give an award every year to an outstanding volunteer and publicize it.
27. Generate some controversy. Be careful with this of course, but in some areas this can be a way to get people to support your cause.
28. Start an online bulletin or RSS service. This is a different format from a newsletter and automatically sends short pieces of news to other people’s websites.
29. Get on Oprah – might be a stretch, but why not think big.
30. Get some more ideas at www.publicityhound.com.
31. Have a contest for a crazy logo or cartoon and use these to make t-shirts that can be sold online using a site like www.cafepress.com
32. Use the same strategy to create bumper stickers, buttons, balloons, etc.
33. Become the tagline on a sponsor’s advertising.
34. Do some cause-related marketing, getting your logo on a product. Even if it is local, it is still recognition. Sometimes organizations think that cause-related marketing has to be with a national brand to be worthwhile. It is worthwhile, but so are associations with small local businesses.
35. Find out who is the editor on a corporate newsletter and help them out by writing a story or two.
36. Make sure you are listed in Google maps so your name comes up whenever someone searches for information related to the kind of work you do.
37. Make a logo in a field somewhere big enough that it can be seen on Google earth.
38. Get a free trade show booth and publicize something about your organization related to the theme of the show.
39. Attend fundraising events held by other organizations.
40. Use sites like www.mindbites.com, www.askanexpert.com and www.funadvice.com to give expert advice.
41. Do an online TV /broadcast or podcast in addition to your newsletter.
42. Promote your cause on sites like Facebook Causes or
43.  www.bringlight.com
44.  www.change.org
45.  www.givemeaning.com
46. www.favorville.com.
47. Whenever you do a PowerPoint presentation about your organization, post it on a site that shares presentations like www.slideshare.net or www.280slides.com
48. Use social media sites, like Facebook, but there may be one more closely related to what you are trying to achieve, such as business networking sites like www.linkedin.com, parenting social networks, over 50, etc.
49. Use a site like www.pitchengine.com to do releases to social media sites.
50. Speak to a church group or service club.
51. Post a photo journal on www.flickr.com or www.blipfoto.com or similar site.
52. Do a float in a parade.