A major gift program is fundraising parlance for highly targeted solicitations of donations that are larger than what would normally received by mass solicitations, yet are not extensive enough to be organized into a capital campaign. Major gift requests are usually directed at foundations, corporations or individuals with significant financial capability. The requests are specific, asking for a specific amount for a specific purpose. We have included more information on the major gift solicitation process in another section of this site.
Sometimes, to qualify for a donation, an applicant must meet specific and detailed criteria determined by the corporation or foundation and undertake an extensive application procedure. In order for an organization to develop a major gifts program, it must identify some of its needs that can be met with single large requests, research potential prospects from its own database or other sources, and develop a compelling case for support that can be used as a basis for solicitation presentations and grant applications. Grant writing is described in more detail in this site.
Unlike a capital campaign, which involves the organization of a group of volunteers, major gifts may often be accomplished by the staff of an organization or a combination of staff and select volunteers.
Grants and Major Gifts Summary
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When to Do It
- track the grant deadline schedule of foundations and corporations
- best when you have new programs or can tell a good story
- it is ok to try again if they say no
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What You Need
- ability to research prospects among foundations and corporations
- a good case for support
- professional looking proposals and presentations
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Why You Do It
- single donors may provide grant to fund total program or project
- corporate donations may be large
- foundations are in the business of giving away money so why not ask
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Results to Expect
- major donation decisions usually take six months or more
- donor may wish to meet with you and tour project
- possible large donations
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