Atlantic College is a community college that has been graduating students with two year Diplomas in a variety of fields for 75 years. There are 75,000 living alumni. The College has had most of its costs covered by tuition and government grants, so does not have a history of undertaking any significant fundraising campaigns.

Rising tuition costs and competition with Universities for top students, has made the College realize that it has to offer more scholarships for students. Some alumni have indicated that they would provide donations for student scholarships.  The also recognize that keeping up with technological changes will be an ongoing challenge and have determined that a goal will be to have at least $500,000 in a technology reserve fund which will be drawn on and replenished on an ongoing basis.  Your job is to plan a campaign that will raise $1 million for student scholarships and another $500,000 for the technology reserve fund.

Go back to the case studies page and use the feedback forms to test yourself on the application of the concepts you learned from this site. Find a case study similar to your situation and get our feedback on your fund development plan.