The top 10 donors to a campaign represent 50-60% of the campaign goal. The campaign is a highly targeted effort with no more than 100 donors contributing as much as 95% of the goal. The campaign requires a team of committed volunteers who make their own thoughtful contributions and facilitate meetings between their network of friends and the organization’s staff (especially the organization’s CEO). Campaign solicitations tend to happen in order of evaluation from the highest to the lowest rather than concurrently by industry sector. Campaign timelines, while arbitrary, are respected and not easily adjusted and take into account the fact that significant gifts take time to materialize. Solicitations are understood to be most effective when done in person and following targeted cultivation efforts. Prospective donors are solicited after first being identified through a rigorous research process and after an assessment of the appropriate ask amount has been identified. Volunteer solicitors are equipped with the appropriate information and material. No one is asked to make a solicitation call without appropriate information about the organization, its campaign plans and the prospect being solicited. Campaign meetings of volunteers and staff are held regularly to ensure proper communication and adherence to campaign timelines and objectives. The organization commits to proper reporting, follow-up, acknowledgement and thank yous with each of its donors.   Leadership • Organization • Vision • Execution   Copyright BD Consulting Inc.